ComScore Says 5.3 Trillion Ads Shown In 2012, But 3 In 10 Are Never Seen

comScore just released its Digital Future In Focus report for 2013, offering a broad swath of data in areas like social networking, search and mobile. But the most interesting finding, at least to me, involved display advertising ? that 5.3 trillion impressions were served in the United States, but three in 10 are never actually rendered in-view.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/f1C6PqBN4k0/

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