Simple 4 Part Craigslist Real Estate Marketing Plan

Are you employing Craigslist real estate marketing to its full potential yet? Or does it feel as if you?re just generating roughly a 1-2 percent response rate using your advertisements? If so, we have the remedy you might need to begin building more interesting and reliable ad copy.

This four piece solution is entitled the ?Craigslist Ad Sandwich.? Simply by following a proven strategy, it will be possible to target and attract higher sums of leads while improving visitor satisfaction. If you?re wondering just how this is possible, just take a couple of minutes on Craigslist to review your own local section first.

What you should identify is a hoard of Craigslist real estate marketing advertisements that are virtually identical. Even though the text is varied, each post will usually follow the same structure that consistently leads to poor conversions. We choose to refer to this as the ?traditional classified ads approach.?

Instead of focusing on lead capture, most real estate professionals are merely advertising their businesses with very little call to action. Thus, in order to build good relationships with your prospective clients and ensure that you?re maximizing your results, let?s jump into the four elements of a successful Craigslist ad.

Step 1: Attention Seeking Heading

To start with, each advertisement you generate needs to have a gripping headline. Unless your title concentrates on features or benefits that will arouse curiosity, folks will never click on your advertisements. It is as if your ad does not even exist. Thus, make sure that each headline stands out to totally take advantage of Craigslist real estate marketing.

Step 2: Picture Advertisement With Strong Call to Action

Once people click on your ad, the very first thing they should observe is a banner or image ad which hyperlinks to an offer specific landing page. Make certain that this includes a compelling call to action, that will entice individuals to click through to learn more about your list of rent-to-own properties, bank owned, first time home buying programs, or another specific niche.

Step 3: Property Info With Hyperlink to Single Property Squeeze Page

Just underneath the image, you can incorporate a really small description of a home along with an html link that points to a property specific lead capture page from your Craigslist real estate marketing advertisement. When a visitor comes to this page, they will be able to obtain even more specifics as well as opt in for ?more properties just like this.?

Step 4: Second Call to Action

Once again, you?ll be able to direct individuals to the same squeeze page that was used in step two, except now you should either use an HTML link or image advertisement with a different call to action. Numerous real estate agents prefer to test out an alternative landing page for this offer, particularly if they are building generic advertisements to draw in both sellers and buyers.

Our recommendation is that you start following through on this strategy immediately to attain the greatest results. In the event you require extra help on creating the ideal campaign, visit us at Craigslist real estate marketing to sign up for more coaching and training.

Tags: marketing, real estate, online marketing

Source: http://profitfmreview.org/simple-4-part-craigslist-real-estate-marketing-plan/

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